NIKE DUNK HIGH UP
The Dunk High Up, is a Nike Women’s Statement creation for FA21. Initially briefed as a bring-back of the ‘Sky High’, our team identified consumer insights to push the product to a fresher space. Our muse values uplifting community, empowering others, and rebels against archaic traditions. We took these insights, and elevated the Dunk High Up with a foam wedge/rubber-ring outsole construction, providing her height AND comfort and distorted the OG Dunk High upper with additional panels for fun and sophisticated color/material/finishes, and extended the eyestay paired with an updated toe shape for a sleek toe down. An embroidered swoosh stamps the existing lateral branding to signify our muse’s rebelliousness.
